About Fernbrook Partners

Fernbrook was founded by Robert Diamond, a successful entrepreneur with a track record of creating value from customer data. Fernbrook Partners operates in three areas:

Commercial Property

Acquisition, development and leasing


Early-stage equity investments


Classic car ownership and storage

Robert Diamond

After 13 years in the retail data space, in 2001 Robert founded what became emnos – the leading provider of ‘customer centric’ services and decision-support tools. The business was sold to Palamon Private Equity in 2007 and on to American Express in 2011.

Robert then moved on to an executive role at private equity-owned RAC Motoring Services, where he oversaw the data assets of RAC’s 8.2 Million members and ran six data / digital businesses. He was involved in the successful sale of RAC to GIC Singapore in 2014 and CVC Partners in 2016.

Robert is an elected member of the Young Presidents Organisation and regular media contributor (and TED talker) on the use of customer data. He lives in the UK with his wife and four children.

Commercial Property

Fernbrook Partners aims to acquire and develop quality commercial property in the South of England.

As a landlord Fernbrook aims for:

  • offering quality modern working environments
  • operating an ‘open book’ policy on total costs of occupation
  • competitive commercial lease terms
  • ensuring secure, long-term relationships

as a purchaser Fernbrook aims for:

  • ideally standalone freehold sites
  • focus on office buildings with B1 consent
  • located in affluent, growing local communities
  • convenient for public transport and local services


Fernbrook invests in early-stage, revenue-generating businesses in the digital technology and lifestyle sectors


Fernbrook is establishing a range of high-quality services to support classic car purchase, ownership, storage and enjoyment:

The Collection

A world class collection of modern classic cars

Esprit Car Storage

One of the UK’s leading classic car storage facilities based in the Home Counties, providing secure storage and valuable services for owners

Esprit Motor Club

Coming soon – a home for fellow fans of classic motoring, providing stories, services and help for fellow enthusiasts



  • Expert Judge, Customer Loyalty Initiative of the Year, 2013 World Retail Awards
  • Research Advisory Board, Center for Retail Innovation at Wake Forest University, North Carolina USA
  • Founder Member, Management Today Entrepreneurs’ Advisory Panel
  • Diametric announced as one of Marketing magazine’s ‘Top 10 Fastest Growing Agencies’, April 2005

Publications/Press Coverage

  • Big Data, Focussed Thinking – Evo Pricing 2017
  • The Art of Data Science – Evo Pricing 2017
  • CNBC.com, ‘Have the Greeks done us a favour?’ 2012
  • “The big money comes in through the out door”, Financial Times July 18th 2009

Keynote Speeches

  • TED London, Love Your Data – while sharing your personal data could be the best thing you ever do’2015
  • Google Big Data in Retail 2013, event moderator
  • Google Think Bigger conference, Speeding up in the slowdown 2012
  • BBC TV Breakfast News, commenting on state of the UK economy from a CEO perspective, 2011
  • Realising the benefits of Loyalty Data without the Card, Retail Acumen Conference, 2010
  • Unlocking the value of Customer Centric Retailing, presentation to clients of JP Morgan’s European Food Retail Group, October 2009
  • “Acting on Shopper Understanding as a Vital Ingredient for Retail Success”, with CEO Waitrose/CMO Carrefour Worldwide, CIES World Food Summit 2009 (New York)